COLDWELL BANKER SMART HOME
Coldwell Banker Real Estate became the real estate industry leader in smart home technology by developing strong business alliances with tech leaders, including CNET, LG, Nest, Lutron, August, Alarm.com and the smart home industry trade group, CEDIA. With a focus on engaging consumers and training affiliated agents, the brand was the exclusive real estate sponsor of the 2016 CES Smart Home Marketplace. Coldwell Banker Real Estate also became the first real estate brand to be a member of the Consumer Technology Association’s TechHome Division. Two brand surveys released in 2015 showed how this trend is growing:
33% OF AGENTS SURVEYED BY COLDWELL BANKER REAL ESTATE FOUND HOMES WITH SMART HOME TECH ARE SELLING FASTER THAN HOMES WITHOUT THE TECHNOLOGY.*
ALMOST HALF (45%) SAY, ON AVERAGE, THEIR SMART HOME TECHNOLOGY SAVES THEM OVER $1,100 PER YEAR.*
PARENTS ARE NEARLY TWICE AS LIKELY TO ADOPT SMART HOME TECHNOLOGY; AND NEARLY 60% OF THEM WOULD BE WILLING TO PAY MORE FOR A HOME WITH SMART HOME TECH INSTALLED.**
*Based on answers given by 513 sales associates affiliated with the Coldwell Banker Network (3/11/15) **Based on Harris Poll of 4,043 adults (8/11/15)
For more information and a starter kit, please e-mail me at Emil@edrc.com.