The Pre-Retiree (Baby Boomer) - born between 1946 and 1964


This generation rebelled against their "fathers".

They are more mobile and more demanding than the other generations.

They are comfortable with their own identity and have greater earnings than the others, but lack savings.

They are used to self-consumption, self-gratification and self-absorption.

They will enjoy life well into their 90's because of advancing medical improvements.

They postponed marriage for career and are now becoming parents.

They will probably work past the "65" retirement age because of their lack of savings.

They may end up supporting both their children and their parents.

They will want more than one "home" (vacation as well as residence).

They "want it all". Instant gratification!